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Local SEO, or Local Search Engine Optimization, is a pivotal component of digital marketing that focuses on optimizing a business’s online presence to attract more customers from relevant local searches. These searches take place on search engines like Google and...

Definition of Organic Traffic Organic traffic refers to the users who reach websites through natural means as a result of queries made in search engines. This type of traffic, obtained by ranking high on search engine results pages (SERP) without...

What is B2B (Business to Business)? Definition and General Characteristics of B2B B2B, or Business to Business, refers to commerce between businesses. In this model, products or services are sold not to the end consumer but to other businesses. The...

An SEO-friendly website is a platform that is structured and optimized to achieve high rankings in search engines. Such a site prioritizes user experience and helps search engines better understand the content. Effective SEO-friendly websites include technical elements such as...